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Understanding the Need for Omni-Channel Capability
Retailers are well aware of customers’ increased expectations for omni-channel shopping experiences. From the ability to pick up an online purchase in a retail store, to making a purchase from a smartphone, to searching online for product information while standing in a retail store, customers expect to be able to shop on their terms. No longer is omni-channel a “nice to have.” As far as consumers are concerned, omni-channel is here to stay, and in order to stay relevant, a retailer must adapt.
A new white paper from Purolator International, “Understanding the Need for Omni-Channel Capability,” offers a detailed overview of current omni-channel expectations, and useful information about how a business can adapt its logistics strategy and supply chain. To download a copy of Purolator’s new white paper, please click here.
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