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Turning B2C Customer Returns into an Opportunity
U.S. businesses face the daunting reality that more than $70 billion in online sales could be returned annually. There are many reasons behind this number – changing consumer shopping habits, expectations for flexible returns policies, and technology-driven solutions that make it easier for customers to return a product. For businesses, returns have become a fact of life. But how a business chooses to handle returns can have a bottom line impact. Learning how to develop an effective returns management policy is the focus of a new white paper from Purolator International. “Death, Taxes, and Customer Returns: Turning the Unavoidable into a Supply Chain Opportunity,” highlights how business can use their returns policy as a customer service opportunity, and as a source of unanticipated revenue.
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