Here’s a startling statistic: According to the International Trade Administration (ITA), of the more than 30 million small businesses in the United States, less than one percent export to another country. Of the businesses that do export, 58 percent export to a single country – usually to either Canada or Mexico.
The ITA cites several reasons why U.S. businesses are reluctant to dip their toes in the export waters:
While these are viable concerns, the fact that less than one percent of U.S. businesses export is alarming, especially considering the U.S. economy continues to struggle. As U.S. businesses seek to regain their financial footing, now is the time to look to foreign markets as the source of new customers.
Businesses interested in exporting will find a plethora of government agencies and programs designed to help pave the way:
This list is just a sampling of the export-facilitating services offered through the federal government. Businesses can also take advantage of international trade assistance offered by each state.
With 70 percent of the world’s purchasing power outside U.S. borders, why not consider expanding your customer base to a foreign market? Does your company currently have plans to expand? What markets are being considered? As the above discussion indicates, there are many government agencies willing to lend a helping hand.
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