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Logistics Provider Supporting Customer Experience
Businesses expend considerable time and resources creating a superior customer experience, with the understanding their investment will be rewarded with loyalty and high rates of customer retention. But in many cases, those efforts can be derailed by the poor performance of an outside supplier – the delivery company. Numerous studies have documented that when it comes to late deliveries, customers are as likely to blame the retailer, rather than the delivery company. This of course can have a negative impact on a retailer’s carefully crafted customer experience. A new white paper from Purolator International, “Does Your Logistics Provider Support Your Customer Experience?,” details the important role a logistics provider has in promoting a retailer’s customer experience, and key considerations when selecting a provider. Click here to download a complimentary copy of Purolator’s new white paper.
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